Have any companies in the market been successful going the premium route? A service that costs a lot but is designed for the best user experience and outcomes? Maybe they interview potential members in person and work to ensure the “marketplace” has a good balance. Or maybe they take a more active role in the pairing. Starts sounding like a matchmaker.

For a dating service company not to be overly incentivized to keep users swiping forever, a membership model like with a country club could also work: a large upfront fee to join and then maybe a smaller reoccurring fee to maintain membership.