Re:Why Design Thinking Works
by wpietri on Monday December 17, 2018 @08:46AM
(#18698864)
Exactly. At a startup, it's easy to get outside the building: there aren't that many people inside, so you'd have to be pathologically insular to avoid it.
But when a company grows, I think of it like a sphere. The average distance to a customer keeps increasing. At the beginning, most people have contact with the outside world. But when it's large, most people's lived reality is about other people who work at the company.
And historically, that worked fine for large companies for quite a while. They were doing relatively stable, simple things that could be easily scaled. But things are hopefully changing. There are a lot of people who have spent their lives inside of large companies. Whatever it takes to rehabilitate them is fine by me.
But when a company grows, I think of it like a sphere. The average distance to a customer keeps increasing. At the beginning, most people have contact with the outside world. But when it's large, most people's lived reality is about other people who work at the company.
And historically, that worked fine for large companies for quite a while. They were doing relatively stable, simple things that could be easily scaled. But things are hopefully changing. There are a lot of people who have spent their lives inside of large companies. Whatever it takes to rehabilitate them is fine by me.