They aren't hacked yet when they make decision about buying the router, and anyway they cannot differentiate based on security promises marketed to them by vendors.

> they cannot differentiate based on security promises marketed to them by vendors

If $VENDOR has a reputation of being hacked, it might deter people from buying their products.

It won't make a difference. Consumers don't care about security on their devices. That is why I quit frankly like things like Bricker bot. The internet is an ecosystem and people's devices should be bricked if they are having a negative effect due to blatant negligence by device manufacturers.

I hope a new round of Bricker bots continue killing devices that are unsupported, incredibly insecure devices. It is a public service (albeit a felony, don't get caught)

Or maybe not.

https://www.pymnts.com/news/security-and-risk/2018/consumers...

Rebranding is cheap these days.