I notice that a lot. My accountant was way too cheap in my opinion, and I told him that. After years, he finally raised his prices recently, and I thanked him for it. He needs to eat too. Same for the guy who remodeled our house. He has no time for all the work he's got, but he doesn't want to raise his prices, despite working for half the rate I work for.

Don't be afraid to charge what you're worth and what your customers can afford.

(My clients are mostly banks. I know they can afford me.)