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A comment on Google transferred ownership of Duck.com to DuckDuckGo. Parent comment

Re:Google transferred ownership of Duck.com to DuckDuckGo by e17a on Wednesday December 12, 2018 @12:17PM (#18665684)
DDG will never reach some groups without a rebrand. I once installed Firefox on my folks's PC and changed the browser to DDG. My mum opened it instead of Chrome by mistake and said something like

> WTF is this duck thing? Where's Google?

I think that wouldn't have happened if it had a more serious name.

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Re:Google transferred ownership of Duck.com to DuckDuckGo by _jal on Wednesday December 12, 2018 @12:43PM (#18665927)
Eh. People mocked Google's name when they were gaining dominance. "Sounds like baby noise, not a serious company" seemed to be the dominant take of those with that view at the time.

I think there's something to three-word names being less memorable than shorter ones, especially when there isn't a clearer hint to function built in.

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Re:Google transferred ownership of Duck.com to DuckDuckGo by Doctor_Fegg on Wednesday December 12, 2018 @12:33PM (#18665827)
That said, my two-year old loves the yellow Cyberduck icon on my desktop Mac, and asks me to make it bounce (i.e. launch it from the Dock) whenever he sees it...
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Re:Google transferred ownership of Duck.com to DuckDuckGo by Pete_D on Wednesday December 12, 2018 @02:42PM (#18667072)
Judging from the Wii and the iPad, people will get used to any brand name, no matter how ridiculous it sounds initially.
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Re:Google transferred ownership of Duck.com to DuckDuckGo by justinmchase on Wednesday December 12, 2018 @12:46PM (#18665958)
Whats hard about saying "Its a search engine like google, only it doesn't track you. Try it."?
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