I get it. they are the 400# gorilla and when they act competitively like this, it looks bad. However, for most competitive organizations, this would be standard procedure. You see an upstart which is using what sets you apart from others (their social graph) to compete against you, you take actions. I don't see anything extraordinary about this exchange.

The data collection and selling --that's what people should be upset about and lobby against. This kind of thing is a sideshow and will only interest the most hard-core anti-FB people. To get regular folks on board with changing the culture around user data, talk about user data and privacy, concentrate on that.