Samsung must have a nice view from somewhere within walking distance of one of their buildings. How hard could it be to have the intern go snap some pictures. Perhaps hundreds of pictures and then choose the best.

You'd be surprised, very very surprised, when asking someone to take a "good photo" they return with utter crap. One of the "thought crimes" in our society is people thinking they can take a good photo - most can't, even if their life depended upon it. It is actually shocking, because most people, seeing professional photography all the time, just assume they can shoot professional quality - until they try.

This works better if the interns are professional photographers.

So hire interns with a photography background? If they can build a rechargeable device which is capable of taking high-resolution photos without outside assistance they are more than capable, as a business, of figuring out the challenge of hiring the right people to support their engineering efforts.

Edit: Or better yet, hire a professional photographer when you want to showcase the output of your high-end digital cameras.

Isn’t it the whole point of smartphone cameras that you don’t need to be a professional photographer to take good pictures?

The whole point of a smartphone camera is that you don't have to carry a separate device. Easy to use cameras existed long before them. And even with a smartphonesmartphonecamera, I don't think skill is useless.

The partial counter argument to that is $10000 is nothing compared to a promotion campaign for a product which usually costs millions.

The time and delay argument is a bit more valid. But if it is at the risk of such bad press, not sure it's a good idea.

>> The partial counter argument to that is $10000 is nothing compared to a promotion campaign for a product which usually costs millions.

From the looks of it, it's not a promotion campaign that cost millions.

It's just a bunch of microsites for a rehash of a previous Samsung product for a handful of countries (Malaysia, Singapore, Hong Kong, Taiwan and Indonesia? India's microsite for the product doesn't appear to use the image)

I would guess that it's the work from the marketing department of one of Samsung's regional offices, not HQ or US.