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A comment on How A Half-Broken Halloween Promotion Smashed Revenue Records. Parent comment

Re:How A Half-Broken Halloween Promotion Smashed Revenue Rec... by shiftpgdn on Tuesday November 02, 2010 @07:15AM (#1859939)
Just curious but was that on a CPC or CPM basis? I've always theorized CPM based advertising on Facebook is useless since the page gets reloaded so often.
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