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A comment on Tumblr will ban all adult content on December 17th. Parent comment

Re:Tumblr will ban all adult content on December 17th by Nasrudith on Monday December 03, 2018 @05:07PM (#18593607)
They always make the same boneheaded mistake with media. People go to a platform because it has what they want. There is something very minutely controversial that nobody in the target market gives a flip about anyway. Therefore now that we spent all this money getting it we should make it bland and advertiser friendly like what everbody alreafy left and hey where did everybody go again?

I just don't get how that keeps on happening when it doesn't seem to be even a good short-termist move.

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Re:Tumblr will ban all adult content on December 17th by pdimitar on Tuesday December 04, 2018 @06:03AM (#18598280)
I would guess they will lure in a lot of advertisers, utilizing reputation and marketing -- and that will be a good short-term profit for Verizon.

Whether they'll hold on to it and make it a sustainable income however, is unclear. I personally doubt it because a huge chunk of the Tumblr user base will leave.

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