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Re:SpaceX Launches 19th Rocket in a Year, a Company Record by SEJeff on Monday December 03, 2018 @04:24PM (#18593212)
Elon described it in an interview once as this:

If you saw $6 million, falling from the sky, would you try to catch it? Each fairing is around $3 million, so they're trying to catch it. That gives them $6 million more per-customer they can discount the price should they need to get really competitive. It is really kind of insane that no one has tried this before.

Re:SpaceX Launches 19th Rocket in a Year, a Company Record by jczhang on Monday December 03, 2018 @06:26PM (#18594244)
Love that kind of commentary Elon provides.
Re:SpaceX Launches 19th Rocket in a Year, a Company Record by nur0n on Monday December 03, 2018 @09:34PM (#18595553)
Link to the interview?
Re:SpaceX Launches 19th Rocket in a Year, a Company Record by Lanzaa on Wednesday December 05, 2018 @12:21PM (#18610315)
Musk has used the pallet of cash analogy several times.

Here is Musk using it in regards to saving the fairing @ ISS Research and Development Conference 2017:

https://www.youtube.com/watch?v=5cPMS6cT0Ig&t=825

In regards to the first stage (booster stage) at Code Conference 2016:

https://www.youtube.com/watch?v=wsixsRI-Sz4&t=545

Re:SpaceX Launches 19th Rocket in a Year, a Company Record by SEJeff on Tuesday December 04, 2018 @09:47AM (#18599809)
I did look at the past few interviews I've watched, but can't easily find it and google is failing me. It was one of the long hour+ interviews, I do believe.