"fuck oath mate" has never been so true, or so relevant.

Nah it's "fucking oath mate"

As someone out of the loop, can I get an explanation for this?

Too expensive to police. Losing users every month, downward trends, etc. Tumblr has become a money loser and won't ever be competitive with Facebook, TikTok, etc.

Another botched acquisition.

> and won't ever be competitive with Facebook, TikTok, etc.

Which is just another example of why the corporate culture today is absolutely insane.

Why can there not be a site like Tumblr that is perfectly stable (leaving aside for the moment whether today's Tumblr is or could become that stable), but is not and could never be "the next Facebook" or "the next Twitter"?

Sites which break even do tend to keep on trucking. The fact that Tumblr now seems unlikely to become huge is relevant specifically because it's a money pit that needs further investment merely to continue to exist.

Because Oath's board would rather pay it's useless execs fat salaries rather than competent engineers to maintain Tumblr.

Before the Yahoo acquisition, Tumblr was hemorrhaging cash. I don't think it ever was "stable" financially, which is all that matters in the end.