"The calamity of the stone stack, in our anxious times, seems admittedly minor. But it’s a prominent example of how social media can generate scale, transforming an activity that would be mostly harmless in isolation into something with planetary impact."

Does this mean, if I do not see any other rock stacks in a national park, I can create my own, since there is no real harm unless it is done at scale? Or would that also be wrong, since even if I am doing only one, it might contribute to the next visitor also making one, and so on?