I'm not demanding publishers switch to anything. Personally, I like the soft paywall system. I also think people who bypass it were never going to pay money, so I think publishers freaking out about people opening up an incognito window are wasting their time.

But if publisher do want absolute control over who views their content, then they should make people log in. I think that would be a mistake, but it's their mistake to make. I'm just opposed to give them legal control over what I do with my computer and any data their servers freely give me.