This sounds so true. I recently managed to get to 100% of my side project and now looking for customers. I got SUPER excited when someone responded to my cold email saying they are interested in my product. I gotta day, until I got that email I was super bummed out. Now I’m talking to another person and I have a feeling I’m into something in terms of outreach. Once I get my first customer I’ll aim for 5. Then 10, 25, 50, 100, 200, 3 , 4, 5 1k 5k etc. I think short term goals make the most sense for motivation and that’s what I did to get to 100% project completion. It was hard, I wanted to start on something sexier at 80%.