My wife doesn't seem to mind doing this with gba4ios every week; she just plugs in her phone, opens xcode, toggles her phone as the target and presses play, takes less than a couple of min, and she is no dev by any means. Granted, I had to help her get it up and debug somethings before hand, but in the process, she has become more informed of what all the crap in the background more than she was before.

Though I guess most people may just want to throw their arms up and force the government to write a law to make such easier for free?