Indeed, there is such a low barrier of entry to creating games these days with kits and drag / drop interfaces available. It is great for the developers starting out, but generally speaking content made in this manner lacks the polish that is required to stand out.
Ultimately you have to just man up, ignore the details and don't even bother telling them why they're rejected - that sucks for the developer but it'll sap your resources and you'll get stuck arguing about it. Just send a nice, generic, neutral message:
"Your game has been declined because it does not meet our quality standards. Please review them at x and remember to polish your game until it shines."
If you want to be extra nice link to them some resources on the importance of polish.