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Re:Amazon’s own ‘Machine Learning University’ now available ... by bduerst on Monday November 26, 2018 @01:55PM (#18535812)
That's a false dichotomy. There's a number of things they can show you, not just reorder or nothing.

In a perfect world for targeting sales, they will predict and show you exactly what it is you want to buy next. Repurchasing is just a very lazy way of predicting what you'll buy next.

Re:Amazon’s own ‘Machine Learning University’ now available ... by ojilles on Monday November 26, 2018 @02:04PM (#18535881)
I'm not afthonos, but I think his/her point is that they may not be able to predict exactly what it is you want to buy.

(I find it super annoying, too; but that doesn't mean folks have figured out purchase reco's at scale)