Re:Amazon’s own ‘Machine Learning University’ now available ...
by WillPostForFood on Monday November 26, 2018 @12:33PM
(#18535086)
Except you don’t pay Google for views, you pay for clicks. So it is in their interest to show things that convert.
Re:Amazon’s own ‘Machine Learning University’ now available ...
by alehul on Monday November 26, 2018 @02:27PM
(#18536074)
Aren't there several options for what to optimize for? Such as views, clicks, conversions, etc?
Additionally, aren't there filters companies can choose, such as targeting users who have searched for certain keywords?
We're the product, willing or not, and the metric some chainsaw companies care about is simply 'searched "chainsaw"'. Google is happy to sell our eyes based on that, whether or not it converts into actual sales.
In fact, for Google to deduce further and use ML to say "this user actually isn't looking for a chainsaw despite that search," and the reverse of "this user is looking for a chainsaw despite not searching it," probably wouldn't go over well for an advertiser paying for views. It turns Google into more of a black box, and would appear less trustworthy or understandable.