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Re:The Resistance Is Real – Why Side Projects Are So Hard by hyperpallium on Friday November 23, 2018 @07:18PM (#18519645)
> To the executive team, finding and serving the customer is the focus

I would call that marketing.

Re:The Resistance Is Real – Why Side Projects Are So Hard by em-bee on Friday November 23, 2018 @10:09PM (#18520243)
marketing is to find a customer with a problem for the solution that you already developed.

serving the customer happens after they are found, to adapt your solution to the actual problem the customer has.