Yep. We're basically reaching "peak hyperbole" in the English language. All these actors vying for our attention are resorting to more and more extreme wording to get our attention. Soon, there won't be new words to use that are more extreme!

I guess they could say "YOU WILL DIE if you don't read this article" but we already had that with "copy/paste this message or you will be visited by a demon" stuff on AOL decades ago...