There should be a term for this type of fallacy - the idea that you're not allowed to criticize or advocate change of a system that you're part of. It's similar to when people say "If you think taxes should be higher, then send a check to the government!" - obviously, we have to live within the system that already exists, and it's not reasonable to ask someone who wants to change the system to put themselves at a personal severe disadvantage while advocating for it. The dominance of social media platforms means that many publishers are forced to encourage people to share links via those platforms.