Re:Targeted advertising has become the norm on the internet,...
by foobar1962 on Sunday November 18, 2018 @05:01AM
(#18479620)
> third, monetize that information by performing big data analytics in order to show users advertising that is narrowly tailored to their demographics and revealed interests
No. Big data analytics allows advertisers to target users. The "targeting' is for the benefit of the advertisers, not the users.
No. Big data analytics allows advertisers to target users. The "targeting' is for the benefit of the advertisers, not the users.