Re:Microsoft Is Putting Ads on the Mail App in Windows 10
by hakfoo on Saturday November 17, 2018 @12:39PM
(#18476469)
I suspect the appeal of an ad model is that it's perpetual recurring revenue.
It's the same direction they go when they desperately push subscription licenses (see: Office 365) They want a business model less dependent on people replacing their PCs every three years.
I don't doubt they see a rapidly approaching future of management saying "these computers are more than adequate for office work and web browsing, so we won't replace them until they physically fail in 5+ years." It's an easier and easier argument to make, especially when we're running out of easy, cheap across-the-board performance boosts. (Office and Chrome don't run that much better on a new 32-core Threadripper than on a second-generation i5)
It's the same direction they go when they desperately push subscription licenses (see: Office 365) They want a business model less dependent on people replacing their PCs every three years.
I don't doubt they see a rapidly approaching future of management saying "these computers are more than adequate for office work and web browsing, so we won't replace them until they physically fail in 5+ years." It's an easier and easier argument to make, especially when we're running out of easy, cheap across-the-board performance boosts. (Office and Chrome don't run that much better on a new 32-core Threadripper than on a second-generation i5)