Nobody thinks too much business is what hurt Stanich's. Rather, it was too much attention. The pressure of a small-town short order cook all of a sudden having to live up to what Stanich's "could" and "should" be.

One day, he's making the same burgers his dad was 70 years ago. The next, he's getting franchise offers and vitriolic reviews and personal issues. It seems he started cleaning and renovations, and just couldn't bring himself to reopen... much like how many of us here fail to launch startups.