Re:I Found the Best Burger Place in America, Then I Killed It
by nightfly on Friday November 16, 2018 @02:37PM
(#18471367)
$2 a plate can be enough to price it out of being a reasonable regular option for people. A food cart in a pod near my work moved into a just-as-close physical restaurant and raised their prices by about $2 plate and I went from eating there once every week or two, to maybe once a year.
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Re:I Found the Best Burger Place in America, Then I Killed It
by MRD85 on Friday November 16, 2018 @04:52PM
(#18472270)
In a similar vein we have a lot of bakeries here run by a local Vietnamese population. They do these amazing pork rolls for $5, which is very cheap for food in Australia (A big Mac meal is around $12 for perspective). They are popular because of the price and if they were $7 they would sell far far less.
Re:I Found the Best Burger Place in America, Then I Killed It
by ryanwaggoner on Friday November 16, 2018 @04:22PM
(#18472073)
You're making the point for them...adding even $1 to the price will ratchet the demand down to reasonable levels, and you'll end up making a little more money with lower stress levels.
Re:I Found the Best Burger Place in America, Then I Killed It
by cf498 on Friday November 16, 2018 @02:59PM
(#18471518)
Especially if it is at a threshold amount, there even a small hike will scare away customers. While not reasonable, it is a psychological effect. Take the jump from 5€ to 6€. I witnessed the same on myself with a normal dish of fried rice from a take away place. 4,5€ is cheap, 5€ expected, 5,5€ makes no difference, but 6€??
No matter how stupid, the jump by 50cent to 6€ gets me every time. It makes no sense, but I start to calculate what I could get instead on the cheap end. Breakfast to go is the same with 3€ to 3,5€ to 4€. I mean could get a portion of fried rice for 4€! Same goes for pizza or any number of take away items.
It doesnt help that most shop owners arent stupid and optimized for those thresholds.