Burger pass. $30 for a burger pass. Gets you burgers for $4 for the rest of the year. or pay $20 for a burger now. You can secretly give out burger passes to locals when the tourists aren't looking.

I live in a touristy area with lots of great, but high demand and correspondingly high priced, restaurants.

Several of the local places do "frequent diner/visitor" loyalty cards, where the 5th or 9th meal (for restaurants), coffee (coffee shops), etc are free. This offsets the otherwise high prices charged on menu items.

Also, once a year (during the off season, of course), the local high school sells a booster card that gets a percent discount off for the entire year at numerous local places.

This is of course not unique to a touristy area, but I find myself using them far more often than in other places I've lived.

Smashburger actually had something close to this for a while. SmashPasss, it was like $100 bucks for the right to get a burger a day for 100 days.

https://smashburger.com/smashpass/

This sounds like a super good idea to me, I really love it. Seems pretty simple but just makes a lot of sense.

Any person travelling just coming by for the "best burger" probably would not want to spend $34 and not use that card anymore so $20 sounds great. Any regular would probably be super cool with paying that extra $30 knowing they can get a burger once a week or whatever for $4. This works out for the restaurant and the regulars, and like you said they can just hand out those cards to anyone for any reason.

Why not just look at driver's licenses and student ids instead? Disney parks do the same thing - cheaper prices for locals

Well, sure, but having the customer flash a card to the employee would save more time than having the customer hand over the card for inspection by an employee.

...but it would invite a secondary market for these cards. The logistics of fabricating them would suck, and you have to look at an ID to judge if a card should offered anyway.

Plus having special cards feels corporate, not homey. Looking at an ID for locals discount is pretty well trodden ground.

> but it would invite a secondary market for these cards

There are already markets for fake IDs, so unless you're suggesting that small local restaurants purchase scanners to confirm the authenticity of each ID, it would be relatively easy to circumvent this check too. (Some states require IDs to be scanned for selling alcohol, but many, e.g. in Oregon, do not, and the only check is some employee looking at a card in their hands for a couple of seconds)

> Plus having special cards feels corporate

Not at all. Plenty of local restaurants in my are (Portland, OR) have rewards cards, where you get stamps and a free meal after some amount of stamps.

The high prices would be to ward off these one-time customers who are only there for the single instagram photo. If someone is invested enough to make a fake ID just for cheaper burgers, presumably they're going to be repeat customers that develop a relationship with the restaurant, which is what he wants.

Isn't the mere possession of a fake ID illegal where the restaurant was operating? Whereas buying a coupon from someone isn't.

Wouldn't checking an already existing ID card be easier vs printing up and distributing specialized cards?

The point is, there are ways to distinguish between locals and non-locals. There are merits and drawbacks to having your own ID card vs. using a state ID card.