From - https://www.theregister.co.uk/2018/11/16/microsoft_gdpr/
"...[Microsoft] also recommends simply not using the web-only version of Office 365, or SharePoint Oneline. And it recommends periodically deleting the Active Directory accounts of VIP users and creating new accounts for them so that the diagnostic data associated with those accounts is eventually deleted."
Seriously, we should be deleting and recreating accounts in our own fucking domain to keep the data anonymous? Why is that on us?
They have you AD account info, and diagnostic data directly tied to it. There's no anonymization going on here at all. They're gathering it recklessly.
Also from that link:
"Much of what Microsoft collects is diagnostics, the researchers found, and it has seemingly tried to make the system GDPR compliant by storing Office documents on servers based in the EU. But it also collected other data that contained private information and some of that data still ended up on US servers."
The reason they might want to just collect all data without asking is that there's a chance that making it opt-in could cause bigger bias problems in the data you collect. For example, what if "power users" are significantly more or less likely to opt-in? You could end up with a very distorted view of what features are most popular, or are giving people the most trouble.
Not saying that this concern is well-founded (I really don't know), or that this choice makes sense from a business perspective (I'm skeptical). Definitely not saying that this is the ethical choice to make (it isn't). Just trying to shed light on a possible thought process.