My friend was contracted to do some marketing for Frito-Lay and according to the team that hired them, Frito Lay's mission was to capture the 30% of non-prepackaged food eaten by Americans.

Their public mission statement is a bit more innocuous: At Frito-Lay, delighting our consumers is job No. 1. To us, that means putting consumers first in every decision we make - from the quality and care that goes into making our snacks to the ways in which we give back to the community and care for our environment.