My friend was contracted to do some marketing for Frito-Lay and according to the team that hired them, Frito Lay's mission was to capture the 30% of non-prepackaged food eaten by Americans.

Their public mission statement is a bit more innocuous: At Frito-Lay, delighting our consumers is job No. 1. To us, that means putting consumers first in every decision we make - from the quality and care that goes into making our snacks to the ways in which we give back to the community and care for our environment.

What? Don't they exclusively make prepackaged food?

This is like something a stoned frat boy would come up with as their first attempt at a mission statement.

Sure, but is it wrong?

Insofar as it's absolutely not what Nike does at all, I suppose you could call it "wrong", yes.

I dunno about wrong, but it's too vague to be useful.

Does that mean nike are in favor of performance enhancing drugs?

In their sweatshops?