Dawut? For real?

I honestly cannot imagine the words ‘sales’ and ‘no suit’ together in a sentence anywhere in the world, much less Japan.

I’m not even Japanese and I think by now I’d consider it more or less an insult.

It depends. At my company (70,000+ employees the last time I checked) even the CEO doesn't wear a tie, much less a suit (usually he wears a t-shirt and jeans). A sales guy wearing so much as a tie would not be taken seriously.

When they go to visit clients? In the office I can understand.

Absolutely. I work in global sales for my company. No sales person would be caught dead wearing a tie or suit.

Maybe they did not mean it as an insult, they just came in their everyday working clothes I guess. The problem is that looked super unprofessional and left the impression to be a bunch of hipsters. After all, they are the image of the company, and dressing so casually in front on your client is... disturbing.

Oh, I’m sure of that. I doubt anyone would deliberately ruin their sales prospects. But knowing it and feeling it are two completely different things.

In the Nordics few salespeople wear suit (especially in tech)

When was this? Was it an event or an onsite client visit? Was it for cloud or a different product?

That was about 3 years ago or maybe 2. They came to showcase their solutions to the Marketing department. I dont think it was Cloud, they were focusing if I remember correctly on the Google Analytics Entreprise plan and its benefits. I cant remember the details of the presentation but I remember vividly the holes in their jeans in front of a well dressed audience.

Thank you for answering succinctly.