Oh totally, it's a big bet that people will come around. Some trends that give me hope is the increased interest in meditation, yoga and the ideas becoming more 'mainstream' with people like Kanye and others talking about it. But still, it's like trying to compete with cocaine and a wild all nighter while you're selling a home cooked meal and a movie with a couple of your close friends that go home before midnight.

But I also don't think it has to be one or the other. Both can have their place.

“ it’s a big bet”-> is this different then a long shot?

Same thing? Long shot, hail mary, moonshot. All work :p

But are people getting the attention and validation the are seeking on Instagram? My impression is that attention tends to gravitate to a small subset of hot people on these platforms, which means that the average person gives more attention than they receive. In the long this is fairly frustrating.

Its the reason I use snapchat to the exclusion of almost every other form of social media. Not sure how many other people think this way though, whether it actually makes a difference.