Regardless of how one feels about the issue, the article doesn't seem to focus on the "how" at all despite the title (at least nothing that I can see), but rather just seems to state that Corporate Virtue-Signaling is bad.

Ok, so there is one paragraph that mentions the "Community Pluralism Principle" and that shareholders should hold their company accountable for politicization, then throws a pithy quote that "The social responsibility of business is to increase its profits.”

The issue with this kind of statement is that it falsely implies that politicization is adverse to profit. Are we to believe these companies like Nike or Ben & Jerry's are pursuing politicization purely for social motives, or has someone done the math to determine that this politicization can actually translate to higher profits? Likely it's somewhere in the middle