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A comment on Ask YC: Do young people care about a nice visual designed websites?.
The thesis is that if you present people with two [websites, machines, etc] that function identically but one is beautiful, people will be measurably better at using the pretty one, and they'll enjoy the experience more too.
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The thesis is that if you present people with two [websites, machines, etc] that function identically but one is beautiful, people will be measurably better at using the pretty one, and they'll enjoy the experience more too.