I've backed like 5 projects on kickstarter and one on indiegogo. As a consumer, I very much look at a project on indiegogo and wonder why it is there and not kickstarter. I don't do the opposite.

Reading the article I'm reminded of the old Avis campaign: We're number 2. We try harder. Indiegogo does more for creators because they have to and Kickstarter doesn't. So I guess the takeaway from this is that Indiegogo is putting up the good fight to stick around. Hopefully it works out for them and the consumers.