Indeed.

Criteo is « just an ad business » ( which is going to take a huge hit from all the privacy measures, btw). It’s extremely vulnerable compared to the company that own the content platform, aka the search engine, or the social network. Calling them a competitor to google is true, but it’s also a very narrow point of view.

Just look at how well it’s doing on the stock exchange and you’ll see what i mean,

Google is an ad businesses. At this point their other products; search, Gmail, Android are all just loss-leaders.