I'm comfortable saying that paid networks won't in-and-of-themselves improve conversation.
In other words, while I'm not sure if this will improve discourse, at least it mitigates a little bit of the questionable social media meddling that we've seen of late.
I kind of see jimmaswell's point that there is a risk of creating a "tiered Internet". But I'm not sure it's completely an either/or situation. It sounds like that the bill also emphasizes more transparency on what is being done with the data and who it is sold to. As long as personal data is not shared haphazardly and in a leaky fashion, consumers might be just fine with the bargain they get.
Things like shopper loyalty programs already offer this sort of bargain: in exchange for allowing companies access to more granular shopper information, the shopper gets access to greater discounts. Loyalty programs currently are subject to various consumer protection rules. In contrast, the bargain social media has struck with users (free service in exchange for marketing data) is not well protected.
Personally, I'm fine with a little more transparency and disclosure in this fashion. I don't think this necessarily means the end of free social media per se. (I will say though that this is a sign, one of many, that the days of social media "moving fast and breaking things" is over.)
Also, today, privacy conscious users are cut off from the main forums of discourse. Is that better?
EDIT: since people are downvoting this, I should clarify that I’m not advocating against the policy, it just doesn’t seem intuitive to me that this policy would reduce monopolization (data privacy may well be worth the tradeoff). If I’m wrong I’d love to be corrected!
The big tech companies are edging towards complete monopolies in their spaces and a significant part of this is that they know everything and they're allowed to leverage that data. Why would you go to anybody else to advertise? Unbundling this, making advertising harder again will spread out the budget, probably push more towards publishers rather than networks. Again, not a bad thing.
It also means that new players get to compete. It's been very tough to compete with similar services on price when the incumbents can operate at zero "cost".
Not having your data traded under the table is just gravy.