Re:Political Reality: Buy Ads on Facebook or Risk Losing the...
by en-us on Sunday November 04, 2018 @10:38AM
(#18376310)
It's special because with microtargeting you can target exactly the 10000 voters that you need, giving each one a personalized message crafted to fit that individual's personality and views, and the messages will be seen by those individuals alone.
So it's perfectly possible to feed 10000 voters their personally crafted propaganda and have nobody else even aware that it is happening.
Re:Political Reality: Buy Ads on Facebook or Risk Losing the...
by johnchristopher on Sunday November 04, 2018 @12:21PM
(#18376893)
Still not buying it.
1. You'd have to know that 10 000 votes is missing.
2. You'd have to know how to target those 10 000 missing voters (criteria).
3. You'd have to craft very specific messages based on your criteria to determine who they are.
4. Now, hoping that those criteria are fit you have to hope that the message you crafted is going to be seen and noticed by your prospects.
5. Message noticed ? Good, how did you craft a message that would make up many voter's mind without being obvious ?
6. Who cares, you just have to convince the team running the campaign that social network marketing converts. That's the real skill.
Re:Political Reality: Buy Ads on Facebook or Risk Losing the...
by Ascendency on Sunday November 04, 2018 @01:00PM
(#18377120)
That isn’t too hard with half-way decent models.
Of course there are also hundreds of other factors deciding the outcome, so Facebook isn't special in any way.