If you want to sell your brand of hammer you spend millions putting it in front of everyone's faces in ads on tv, in magazines, if you can organically by getting people to talk about it among themselves. This last is better because it seems more authentic.
You do this because the biggest barrier is not getting someone to pick between foo and bar brand hammers its to consider foo a legitimate choice when they need a hammer so that they will spend their finite time learning about foo or their finite money on it.
People spend billions on this industry because it works whether you're selling hammers or hate. Imagining what works to sell hammers doesn't work to sell hate is a lack of imagination.
Incidentally the basic infrastructure to facilitate communication is dns and http not facebook pages. The sooner people learn that the better.
4chan is good for the memes, but i'm not sure what else.
It mostly sounds like a truism to me, but I'd like to be proved wrong.
I think this is a really good point, but it’s precisely why platforms that are content neutral are optimal for creative and productive exchange of ideas.
Reality is a platform. The universe allows all us atoms to zip around. If it consciously tried to optimize based on shifting morals then it would not work well.
In a little while, we’ll be digital and “deplatforming” will be a form of death sentence. So, I’d like to get used to letting fringe people be fringe and having the authorities get involved when laws are broken.
It’s not about “owing you an audience” it’s about equal access to basic infrastructure needed for a free society to interact. This is sort of net neutrality related as our comms need to function like title I carriers in the US where they just provide dumb infrastructure. The last thing I want is to have to pick my DNS server based on political ideology. Does the future get to the point where there’s a “No Nazi GPL?”
The way to fix people to stop being nazis/isis is not to make their blog stop working, but to engage and surround them with empathy. And then maybe their kids will be ok. There’s a lot of 100 year old wars out there where people escalate without resolution.