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A comment on The red flags and magic numbers that investors look for in startup's metrics. Parent comment
We had a landing page that always won the AB test for over a year, but our lawyer wanted us to change the chart on the top.
We didn't know what to replace it with so I decided to test what will happen for a week if we removed it to better understand the value it provided.
It turned out that removing the chart increased email capture by 20% and we now have a bare bones landing page.
It isn't always the case, but often times less is more.
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We had a landing page that always won the AB test for over a year, but our lawyer wanted us to change the chart on the top.
We didn't know what to replace it with so I decided to test what will happen for a week if we removed it to better understand the value it provided.
It turned out that removing the chart increased email capture by 20% and we now have a bare bones landing page.
It isn't always the case, but often times less is more.