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Re:The red flags and magic numbers that investors look for i... by resters on Friday November 02, 2018 @12:44PM (#18364502)
One way to fake a leading indicator is to increase headcount and cash burn rapidly. Those increases create a "hockey stick" graph. Just use that graph when pitching to investors.

You can also time it so that your ad spend doesn't hit until the next financial period, which makes it look like there is actual growth commensurate with the headcount increase and disproportionate (in a good way) to cash burn. After all, what kind of founder would increase headcount unless it was needed :)

Disclaimer: This works best when pitching a round after you have already got some early investors to help with the sales pitch to the next round of investors.

Re:The red flags and magic numbers that investors look for i... by throwaway080383 on Friday November 02, 2018 @07:53PM (#18367692)
Shouldn't any halfway decent investor discover this when performing due diligence? Or is there more stupid money out there than I realize?
Re:The red flags and magic numbers that investors look for i... by bkanber on Friday November 02, 2018 @08:26PM (#18367866)
There is a LOT of money out there, and most of it is stupid.
Re:The red flags and magic numbers that investors look for i... by Benjammer on Friday November 02, 2018 @08:45PM (#18367957)
How is an investor going to realize that some manufactured needs over time for 2 more developers here or 1 more there are not _really_ needed to run the company at some objectively higher level of efficiency?
Re:The red flags and magic numbers that investors look for i... by coenhyde on Friday November 02, 2018 @01:54PM (#18365148)
I can't tell if you are being sarcastic or if this is intended as advice
Re:The red flags and magic numbers that investors look for i... by freehunter on Friday November 02, 2018 @02:39PM (#18365540)
Lots of what startups do is some kind of fraud. Whether you're defrauding investors like `resters idea or defrauding users like Reddit's early days (each employee had multiple accounts to make it seem more active than it was) the trick is just not to get caught.

Of course, defrauding investors has a far higher likelihood of getting you into serious legal trouble than defrauding users. And with this one, even if you don't get caught, if it doesn't work out properly you are fucked.

But hey, if it does work, it'll make a great story to tell at your IPO celebration party over a glass of champagne.

Re:The red flags and magic numbers that investors look for i... by Wowfunhappy on Friday November 02, 2018 @04:01PM (#18366235)
Curious... is this fraud? It's certainly duplicitous, but are laws being broken?
Re:The red flags and magic numbers that investors look for i... by freehunter on Friday November 02, 2018 @04:56PM (#18366675)
It certainly would be fraud [1] the question is, would it be illegal? Not all fraud is illegal, and not all illegal fraud is prosecuted as such (or at all). Even if it's not illegal, if the startup owner told the investor that they were growing rapidly and used these figures to show that, the investor could sue after the fact for civil fraud and the founder would have a hard time explaining why it shouldn't be. The only reason to grow headcount and increase burn rate to unsustainable levels and offset those expenses in the books right before an investor presentation would be to give the investor a misleading view of your company.

You'd be at the very least inviting a lawsuit... that is, if you got caught.

[1]

"Fraud involves misrepresenting facts for the specific purpose of gaining something that may not have been provided without the deception."

https://www.investopedia.com/terms/f/fraud.asp

Re:The red flags and magic numbers that investors look for i... by dragonwriter on Friday November 02, 2018 @05:08PM (#18366779)
> Even if it's not illegal, if the startup owner told the investor that they were growing rapidly and used these figures to show that, the investor could sue after the fact for civil fraud and the founder would have a hard time explaining why it shouldn't be.

Civil fraud is illegal, so if it is not illegal, it is not civil fraud.

Re:The red flags and magic numbers that investors look for i... by mattmanser on Saturday November 03, 2018 @06:34AM (#18369543)
He was asking if Reddit was fraudulent.

It wasn't.

Please learn the meaning of such serious words before you start throwing them around.

Re:The red flags and magic numbers that investors look for i... by engineeringwoke on Saturday November 03, 2018 @05:54AM (#18369448)
White collar crime in America? That's rich
Re:The red flags and magic numbers that investors look for i... by Fnoord on Saturday November 03, 2018 @06:52AM (#18369608)
Makes me wonder how many projects on Kickstarter are some kind of fraud.
Re:The red flags and magic numbers that investors look for i... by theseatoms on Friday November 02, 2018 @01:59PM (#18365191)
Cynical advice can be both.
Re:The red flags and magic numbers that investors look for i... by bredren on Friday November 02, 2018 @07:09PM (#18367473)
And given how cut throat fund raising can be I can't blame the cynicism.

Sometimes you're after the same money someone with a much stronger pedigree than you is after. Their false metrics are "Stanford" or ~"involved in building a popular but now defunct protocol" that is no better indicator than working on something.

Re:The red flags and magic numbers that investors look for i... by fapjacks on Friday November 02, 2018 @06:43PM (#18367334)
"Fake it til you make it"