Of course, defrauding investors has a far higher likelihood of getting you into serious legal trouble than defrauding users. And with this one, even if you don't get caught, if it doesn't work out properly you are fucked.
But hey, if it does work, it'll make a great story to tell at your IPO celebration party over a glass of champagne.
You'd be at the very least inviting a lawsuit... that is, if you got caught.
[1]
"Fraud involves misrepresenting facts for the specific purpose of gaining something that may not have been provided without the deception."
Civil fraud is illegal, so if it is not illegal, it is not civil fraud.
It wasn't.
Please learn the meaning of such serious words before you start throwing them around.
Sometimes you're after the same money someone with a much stronger pedigree than you is after. Their false metrics are "Stanford" or ~"involved in building a popular but now defunct protocol" that is no better indicator than working on something.
You can also time it so that your ad spend doesn't hit until the next financial period, which makes it look like there is actual growth commensurate with the headcount increase and disproportionate (in a good way) to cash burn. After all, what kind of founder would increase headcount unless it was needed :)
Disclaimer: This works best when pitching a round after you have already got some early investors to help with the sales pitch to the next round of investors.