"Sometimes, if you were going to have any hope of getting useful answers, there really was no alternative modelling the individuals themselves, at the sort of scale and level of complexity that mean they each had to exhibit some kind of discrete personality, and that was where the Problem kicked in.

Once you’d created your population of realistically reacting and – in a necessary sense – cogitating individuals, you had – also in a sense – created life. The particular parts of whatever computational substrate you’d devoted to the problem now held beings; virtual beings capable of reacting so much like the back-in-reality beings they were modelling – because how else were they to do so convincingly without also hoping, suffering, rejoicing, caring, living and dreaming?

By this reasoning, then, you couldn’t just turn off your virtual environment and the living, thinking creatures it contained at the completion of a run or when a simulation had reached the end of its useful life; that amounted to genocide.” - Iain M Banks "Hydrogen sonata"

I love to watch Star Trek with its upbeat "always do good" general vibe when contrasted with completely oblivious cruelty they show towards simulated life.