Re:100ms in additional latency costs you 1% revenue?
by tehlike on Sunday October 28, 2018 @05:04PM
(#18323184)
Exactly, but the point was all of this is context dependent.
For example, if you are involved in a 3rd party bidding where you bid on some other network's impression, you'll have a deadline to respond with a bid. Let's say that deadline is 500ms (it's not). 100ms increase in median would lose _significant_ amount of impressions in that case.
For example, if you are involved in a 3rd party bidding where you bid on some other network's impression, you'll have a deadline to respond with a bid. Let's say that deadline is 500ms (it's not). 100ms increase in median would lose _significant_ amount of impressions in that case.