Re:100ms in additional latency costs you 1% revenue?
by slededit on Sunday October 28, 2018 @04:02PM
(#18322792)
Ads aren't the first thing people look at though. If the rest of the page loads and content is visible then i won't leave because that ad I just had to see didn't become visible.
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Re:100ms in additional latency costs you 1% revenue?
by tehlike on Sunday October 28, 2018 @05:04PM
(#18323184)
Exactly, but the point was all of this is context dependent.
For example, if you are involved in a 3rd party bidding where you bid on some other network's impression, you'll have a deadline to respond with a bid. Let's say that deadline is 500ms (it's not). 100ms increase in median would lose _significant_ amount of impressions in that case.