What IBM offers is probably a lot more coherent and takes better advantage of what the POWER architecture has to offer, such as larger quantities of RAM, the per-node interconnect fabric, faster I/O (not just PCIe), etc (admittedly totally naive here). Plus of course there's z/OS, which I know enough about to respect (and want to play with someday :) ).
Talos basically offers only Linux and a mildly DIY standing-up experience (https://tenfourfox.blogspot.com/2018/05/a-semi-review-of-rap...), although this is likely to be reasonably painless for non-desktop configurations (and perhaps volume orders can come preconfigured).
As a bit of a pet idea I kind of want to colocate one of the 2U or 4U systems for generic web serving and similar duties, but I fear that running a blog/discussion system on such a machine may result in a constant effort (on my part) at keeping discussion focused on the "it's a different architecture, what comp-sci interesting things can we do with it" aspect instead of getting distracted by shallow OCD-meta-security bikeshedding.
(It's kind of sad that the collective consensus about new/different architectures has to always be about security nowadays, and not about unbiased exploration, which is what we're best at)
So while I'd like IBM to compete with Intel, they need to pony up more money if they really want to push the industry. Don't make it so hard to buy one, and publish benchmarks/comparisons with Intel.