Fairfax owned SMH were one of the major groups lobbying for these measures, largely due to impact on cable TV sales. It's no surprise they claim they were successful, and it's not one we can consider overly credible.

Around the time these rules came in, Netflix became a thing, and Australian networks started to compete by removing the pattern of putting shows on TV two years after being shown in the US.

I remember when they were promoting a big deal around cliffhangers in Lost, but anyone with ThePirateBay had seen the next two seasons. The fact this situation is largely addressed is why most people around me stopped pirating.