As an engineer who used to work for other firms I would work at a significant pay reduction to do fulfilling work. Companies who have shady business practises are a significant turn off and I doubt I’m the only one.

Now as a manager who has to hire I find it pretty straightforward finding passionate people to work with me simply because the work is compelling.

It’s a matter of getting your story out as the ethical data mining company, or something :) you’ll find like minded clients and employees do exist and that being ethical can be a competitive advantage too.