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Re:In Japan, the Kit Kat Isn’t Just a Chocolate by amyjess on Wednesday October 24, 2018 @12:34PM (#18293938)
If you enjoy reading about this kind of phenomenon, TV Tropes has a whole article on things that have developed huge cult followings in export markets but are considered rather pedestrian in the home market. It's titled "Germans Love David Hasselhoff".

https://tvtropes.org/Main/GermansLoveDavidHasselhoff

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