Maybe I suck at the Socratic method. Maybe the onboarding should be much easier. I think that if people must ask a friend to set up the phone, something has failed. It should just work and setup should be optional. If you wanted to migrate all your data and settings from a previous phone, you should be able to do that later, without wiping your phone. There's a lot yet to do in UX, not much explored. Apple really owns the "slick" game but they could spend some effort on the next billion customers.