There are a few themes in the list, one is sound. That is why I think Shakespeare is recommended. Even native english speakers have trouble with the old language, but the sound of the words conveys even when the diction fails.

An architect should know QWERTY because it is a form and pattern that people are familiar with. One part of architecture is informing people how to use spaces without instructions and to do so, an architect must understand the patterns they are already familiar with