You can generally either dumb down the product that it has very few options to tweak (I call it a lazy engineer's choice), or you can design the product that it has the initial setting for average joe, then you can drill deeper into advanced settings if you need. Plenty of software does this right.

These type of complaints are the most common I hear from technical people that switch from android to iphone - the lack of customization, the product is on purpose 'dumbed down'.